Cyclone Festival of Cycling, an event for riders of all abilities and ages

Cyclone Festival of Cycling

12 Treherne Road, High West Jesmond, Newcastle-Upon-Tyne NE2 3NP

+44 (0)7710 635514

Sponsor the Cyclone

Sponsor the Cyclone

November 1, 2019 | 1month | GENERAL

The Cyclone Festival of Cycling has a proud history of household names amongst its headline sponsors. We are now inviting expressions of interest from potential headline and subsidiary sponsors for the 2020 Festival, the 14th running of the event, which takes place in summer 2020.

We already have a proud record of delivering great returns for sponsors and can offer you the opportunity to work with an almost uniquely broad spectrum of cyclists. Our events range from family rides to elite races, with the iconic River Tyne and the beautiful Northumberland Countryside acting as backdrops.

The Cyclone Festival Weekend

Friday Evening: A chilled start to the festival, the Tyne 6 Bridges Family Rides bring riders of all ages into the centre of Newcastle for a summer’s evening ride along the banks of the River Tyne: c. 300-400 participants.

Saturday All-Day: Thousands (between 2500 and 4000) leisure cyclists take part in our Cyclone Challenge Rides. Four routes (34, 65, 93 and 108 miles) across some of Northumberland’s finest scenery and along some of the county’s quietest and most engaging roads. Electronic timing, food stops, mechanical support and an outstanding HQ (Newcastle Rugby club) make this a very special event.

Sunday All-Day: World and Olympic champions and 300 plus elite cyclists compete in our flagship races, with the men’s Beaumont Trophy and the women’s Curlew Cup. Both renowned as amongst the toughest races in British Cycling’s national men's and women's series.

- 10,000– registered subscribers to our regular Festival e-newsletters
- 3000 – Followers of the Festival’s Facebook Page
- 3500 – Followers on Twitter
- 1000 - Followers on Instagram
- TV - The 2018 races were televised on ITV, the 2019 events on Europsort and British Cycling's YouTube channel.
- £13m – The Festival’s contribution to NE economy in the first 10 years (2007-2016)
- £2.5m – Raised for charity in the Challenge Rides (our Festival is not-for-profit)
- 2.5 million – miles ridden by riders in the Cyclone Challenge Rides (2007-2018)
- 33,000 – number of participants in the Cyclone Challenge Rides since 2007

The whole area becomes a cycling festival for the weekend, with local towns and villages turning out to spectate, support and, in many cases, take part in our events. The Cyclone Festival is a contemporary North-East event like no other, bringing together the beauty and tradition of the area, the fitness and sporting ambition of youthful athletes and the thirst for adventure, fitness and new experiences of the country's rapidly growing cycling public.

Let’s Chat
As well as some outstanding headline sponsorship opportunities, we are also able to offer a number of other co-sponsorship and partnership and product-placement packages. Call us on 07710 635514 or email for an informal chat about the Sponsorship options available.

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